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Work
MOVA’s unique products were invented by physicist Bill French in the 1990s. The globe is a perpetual-motion decorative accessory that is unlike anything in the world. Since the company’s founding, buyers perceptions have changed, as well as how decorative accessories are purchased. How did EliteStart create a refreshing, modern attitude, supported by a story of this unique product? By developing personas and studying how consumers perceive their products.
MOVA’s unique products were invented by physicist Bill French in the 1990s. The globe is a perpetual-motion decorative accessory that is unlike anything in the world. Since the company’s founding, buyers perceptions have changed, as well as how decorative accessories are purchased. How did EliteStart create a refreshing, modern attitude, supported by a story of this unique product? By developing personas and studying how consumers perceive their products.
MOVA’s unique products were invented by physicist Bill French in the 1990s. The globe is a perpetual-motion decorative accessory that is unlike anything in the world. Since the company’s founding, buyers perceptions have changed, as well as how decorative accessories are purchased. How did EliteStart create a refreshing, modern attitude, supported by a story of this unique product? By developing personas and studying how consumers perceive their products.
Project Highlight
MOVA went from a dated brand and a tired approach into an inspired, personality-driven online brand. Brick and mortar shops were losing market share to internet sales, and this shift provided more sales opportunities for MOVA.
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We designed a simpler more elegant logo and created a Language Library based on specific personas. The Style Guide gave visual specifications for their domestic and international partners.
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Following the new brand launch, a website with a slick user interface, compelling storytelling through video and photography produced higher levels of engagement and sales.
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/mova12.png?time=1722064342)
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Their brand has expanded to Amazon, where consumers purchase products, rate them and tell their own MOVA story.
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/New-Project-43.jpg?time=1722064342)
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MOVA has been able to provide consumers with new products, such a globe celebrating the 50th anniversary of the Apollo moon mission.
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/mova2.jpg?time=1722064342)
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![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/joy.jpg?time=1722064342)