WORK

INTEGRIV
IT Transforming Business

Work

After forming the company two years ago, it was time for INTEGRIV to evolve its business with a brand review. The company required a new language to communicate with its customers and to expand its influence with its growing number of partners.

With extensive experience, collaborative spirit and solid values, KNA delivers exceptional structural engineering design solutions while honoring tight budgets and aggressive deadlines. This prominent company in the A/E/C sector needed a refreshed brand expression to convey the depth of their expertise and to differentiate the firm from its competitors. 

With extensive experience, collaborative spirit and solid values, KNA delivers exceptional structural engineering design solutions while honoring tight budgets and aggressive deadlines. This prominent company in the A/E/C sector needed a refreshed brand expression to convey the depth of their expertise and to differentiate the firm from its competitors. 

After forming the company two years ago, it was time for INTEGRIV to evolve its business with a brand review. The company required a new language to communicate with its customers and to expand its influence with its growing number of partners.

Objective

Renaming and strategic branding positioned firm as highly-skilled advisors rather than a commodity-based company and increase in new site visitors.

We developed a compelling story around a landscape metaphor illustrated in 3-D that defined INTEGRIV’s unique approach to doing business in a highly competitive field.

This process created the foundation of our core messaging that later transferred into our identity redesign and new web presence.

Through our systematic and comprehensive approach, we developed a brand strategy accompanied by a profile that included the company’s points-of-difference, attributes, values and brand positioning statements.

INTEGRIV are also able to add some real definition to differentiate in what is a crowded and
highly competitive market. we designed an elegant mark to represent the company’s research focus of traumatic brain injury. Emphasizing the “Q” with a controlled typography pulls the logo together.

“Working with Elitestart and following their unique branding process, we cannot say enough about the value that we received and the insight that we gained as a team.”
Rod Berg
CEO