![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/hope13.png?time=1722019342)
Work
Hope-Amundsen is a structural engineering firm with a history dating back seventy-five years. It was time for the company to formally recognize the two partners and their vision for expanded growth.
Hope-Amundsen is a structural engineering firm with a history dating back seventy-five years. It was time for the company to formally recognize the two partners and their vision for expanded growth.
Hope-Amundsen is a structural engineering firm with a history dating back seventy-five years. It was time for the company to formally recognize the two partners and their vision for expanded growth.
Hope-Amundsen is a structural engineering firm with a history dating back seventy-five years. It was time for the company to formally recognize the two partners and their vision for expanded growth.
Objective
To develop a new website with best practices; branding and marketing initiatives positioned Hope-Amundson to be acquired by Coffman Engineers fulfilling their strategic acquisition planning.
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/Hope11.jpg?time=1722019342)
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/Hope12.jpg?time=1722019342)
Hope-Amundson Structural Engineers, Engineering Legacy Evolves with Dynamic
Rebranding
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/hope10.png?time=1722019342)
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/Hope9.jpg?time=1722019342)
To support the name change, we translated the brand across all print and digital marketing and designed a distinct identity to set them apart.
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/hope.png?time=1722019342)
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/Hope8.jpg?time=1722019342)
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/Hope7.jpg?time=1722019342)
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The team credits its collaborative approach to working with architects, contractors and owners as the key to its reputation.
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/Hope4.jpg?time=1722019342)
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/Hope5.jpg?time=1722019342)
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/Hope3.jpg?time=1722019342)
They wanted a dynamic, representative new brand image that appeals to their industry. Elitestart, strategic and digital talent what they needed.
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/Hope2.jpg?time=1722019342)
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/New-Project-73.png?time=1722019342)
![](https://35j23c.p3cdn1.secureserver.net/wp-content/uploads/2021/04/Hope1.jpg?time=1722019342)