WORK

Westberg White Architecture

Work

Despite its thirty years in practice, Westberg White Architecture needed to redefine its position and take command of its strengths with long-standing clients and industry partners. Through interviews with leadership, key stakeholders and clients, our positioning strategy emphasized the firm’s years of success in programming and design for educational institutions.

With extensive experience, collaborative spirit and solid values, KNA delivers exceptional structural engineering design solutions while honoring tight budgets and aggressive deadlines. This prominent company in the A/E/C sector needed a refreshed brand expression to convey the depth of their expertise and to differentiate the firm from its competitors. 

With extensive experience, collaborative spirit and solid values, KNA delivers exceptional structural engineering design solutions while honoring tight budgets and aggressive deadlines. This prominent company in the A/E/C sector needed a refreshed brand expression to convey the depth of their expertise and to differentiate the firm from its competitors. 

Objective

Invigorated company trust and morale; secured new business along with renewed contracts; aligned leadership on business strategy; hired influential leader in education sector; increase in site traffic.

Reinvigorate the firm by focusing on its core strengths and values—human centered design, their collaborative culture and reputation for “smart” architectural solutions. 

Our years of experience working with architects gave us the knowledge of what clients want when hiring for an architecture firm.

Style boards and style tiles solidify the WWA visual 

brand story. Applying the messaging, typography, images, colors and icons, these visual elements move the project forward in the right direction. 

People hire people—showing the day-to-day activity

 at WWA gives clients a clear vision of the firm’s creative 

environment and enhances employee culture.

“Working with Elitestart gave us great insight into formulating our brand position and strategy. The website design is fabulous and has helped us with business development. The Brand Book and Style Guide they produced also helps our marketing department keep everything looking great.”
Greg Beard
Principal, Westberg White Architecture