WORK

SGH
Architects

Work

Elitestrat was tasked with developing a positioning strategy, identity and story that would communicate the newly formed firm’s brand personality. After years of working for large companies and uninspired by the work they were doing, three architects established their own company where they would lead projects and champion great work.

With extensive experience, collaborative spirit and solid values, KNA delivers exceptional structural engineering design solutions while honoring tight budgets and aggressive deadlines. This prominent company in the A/E/C sector needed a refreshed brand expression to convey the depth of their expertise and to differentiate the firm from its competitors. 

With extensive experience, collaborative spirit and solid values, KNA delivers exceptional structural engineering design solutions while honoring tight budgets and aggressive deadlines. This prominent company in the A/E/C sector needed a refreshed brand expression to convey the depth of their expertise and to differentiate the firm from its competitors. 

With extensive experience, collaborative spirit and solid values, KNA delivers exceptional structural engineering design solutions while honoring tight budgets and aggressive deadlines. This prominent company in the A/E/C sector needed a refreshed brand expression to convey the depth of their expertise and to differentiate the firm from its competitors. 

Objective

“Serious fun” captures the essence of this brand, powered with lighthearted language, a bold green and gray palette, accompanied by playful LEGO® characters and graphics.

Brands are born with our Brand Quest™ assessment, during which we learned about the sparkle and substance of SGH Architects.

The Art of communication is the language of leadership

The firm’s creativity and energy are communicated with regular updates of great project photography, social media and blog posts. 

Strategy meetings, interviews, competitor research, SWOT and a team-building workshop aligned the staff with the partners’ vision, values and purpose.

SGH Architects continues to grow, hiring 

talented staff to keep up with their projects and its 

large backlog of work. 

“We needed to make sure that we were heading down the right path. They have been great in meeting our goals, by developing a better website and guiding us with the best language to get our message out.”
Scott Griffith
Principal | Partner, SGH Architects