WORK
INTEGRIV
IT Transforming Business
Work
After forming the company two years ago, it was time for INTEGRIV to evolve its business with a brand review. The company required a new language to communicate with its customers and to expand its influence with its growing number of partners.
After forming the company two years ago, it was time for INTEGRIV to evolve its business with a brand review. The company required a new language to communicate with its customers and to expand its influence with its growing number of partners.
After forming the company two years ago, it was time for INTEGRIV to evolve its business with a brand review. The company required a new language to communicate with its customers and to expand its influence with its growing number of partners.
After forming the company two years ago, it was time for INTEGRIV to evolve its business with a brand review. The company required a new language to communicate with its customers and to expand its influence with its growing number of partners.
Objective
Renaming and providing strategic branding efforts by re-positioning the firm as highly-skilled advisors rather than a commodity-based company with an end result of increasing website visitors.
We developed a compelling story around a landscape metaphor illustrated in 3-D that defined INTEGRIV’s unique approach to doing business in a highly competitive field.
This process created the foundation of our core messaging that later transferred into our identity redesign and new web presence.
Through our systematic and comprehensive approach, we developed a brand strategy accompanied by a profile that included the company’s points-of-difference, attributes, values and brand positioning statements.
INTEGRIV are also able to add some real definition to differentiate in what is a crowded and
highly competitive market. We designed an elegant mark to represent the company’s research focus of traumatic brain injury. Emphasizing the “Q” with a controlled typography pulls the logo together.
