What is Content Marketing? And should you try it for Your Business?

Content Marketing Ryan | December 28, 2021

With the ever-developing technology and progress in the digital world, non-conventional ways of marketing have established their authority.

One such way amongst many is content marketing. In the world of online business, marketing is the key to success. The better marketing strategies you implement, the higher conversion you generate.

Content is king for a reason, and rightly so because it is one of the easiest and best ways to rank organically.

If you’ve ever pondered about using Content Marketing for your business, you are not alone. We all want to make our businesses profitable, and Content Marketing helps you do just that.


What is Content Marketing?

Content marketing is a strong combination of Search Engine Optimization and Social Media Marketing.

The main goal of Search Engine Optimization (SEO) is to put your blog or website ahead of your competitors, while Social Media Marketing helps you advertise your content on social media platforms.

When you begin a content marketing campaign, your sole purpose is to increase your reach to the maximum number of customers.

To make that happen, you want to rank high on search engines such as Google, Yahoo, etc.

Content marketing is used to help a company or individual get their content in front of a targeted audience for

  • brand exposure
  • customer acquisition
  • thought leadership
  • increased profit

Ranking on search engines revolves around published content and its accurate relevance to the keyword searched by the potential customer.

If you own a website, then you should be familiar with the term ‘search engines.’

Although search engine companies like Google and Yahoo occupy the top spots on the list of most popular websites, there is another reason why search engines are so popular: they make it easy for people to find information on the web.

These companies index huge amounts of online content and provide a fast and free way to navigate through this mass of data. When users perform a search on these sites, the results they get are primarily based on what other people have found to be relevant.

This means that the first few results are targeted at providing information that is most likely related to what users are looking for, which increases the chances of website owners getting more traffic through these search engines.


Types of Content

Generally, content marketing has a lot of options to choose from and create content. Content is basically created in text, image, video, data, and technology or a combination of them all.

Some of the most important and useful types are listed below with in-depth detail:


Blog posts/articles

Blog posts and articles are the most common and most dominant form of medium for content marketing, and the industry has been growing ever since.

It allows its users to inform, educate and entertain their customers and convert them into regular visitors/customers.



Podcasts are another great content marketing strategy. It’s a one-step forward towards establishing non-conventional ways of marketing.

Podcasts have an element of fun, entertainment, and an interesting way to connect to your audience/visitor.



Info via graphics is the coolest yet most functional method of marketing, and content marketing has benefitted a lot from it.

While scrolling through your screens, most of the things that capture our attention are graphics, images, videos, etc., because of our lesser attention span.

So give this medium a try for your next content marketing campaign.



Videos are a far stronger medium of marketing your content in terms of engaging the audience and grabbing the attention of your potential customer.


How-to Guides

Most of us are looking for step-by-step guides and ways to do things correctly. How-guides are interesting to help and guide your audience through content; text, images, videos, etc.


Social media posts

Social media is the one sensation that’s never going to decay, so better build your social media presence and post content to avail this marketing campaign.


Why Should You Try Content Marketing for Your Business?

For many businesses, Content Marketing is more appealing than the rest of the marketing tactics.

There are a couple of reasons as listed below:


Lesser Budget

Not all businesses start rich or have huge investments to spend on paid marketing. Since they do not have the budget to compete with large companies for advertising space on Google, Yahoo, Bing search engines, they implement content marketing strategy.


To Avoid Click Fraud Issues

For some businesses, Content Marketing is chosen over Paid Search advertising because of click fraud issues.

This method also helps them control their message using blogs or newsletters, which are often perceived as unbiased sources of information by buyers rather than advertisements.


To Reach Targeted Customers

Targeted content will attract visitors who are interested in your products or services and increase your chances that they will become new customers.

Once you get these potential new customers to your site, you need to have an excellent online presence, so they enjoy exploring your store and become your regular visitors/customer.

According to a report by Marketsandmarkets, Content Marketing is projected to reach USD 9.59 billion by 2023, growing at a Compound Annual Growth Rate (CAGR) of 18.4% during the forecast period.


Is Your Business Ready for Content Marketing?

There are a few questions you need to ask yourself if your business wants to embrace the marketing technique of Content marketing:

  • Can my company afford content marketing?
  • What is our goal with content marketing?
  • Who are our competitors in this space?
  • Who are our customers/clients, and what do they want?
  • Do I have enough time available for creating quality content every month or week, editing videos, etc.?
  • When am I launching my new campaign into this space?
  • How long am I planning on staying in this space before moving into something else?


Interested in Developing a More Robust Content Marketing Strategy?

We can help. As an important part of your overall content marketing strategy, we know that content marketing can help set you up for success. If you’re interested in learning more, visit our website to contact us and one of our Content Marketing Strategists will reach out!

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