The Best Website Strategies for Law Firms in 2022

Digital Marketing, Web + Digital Design Ryan | January 1, 2022

More than 1/3 of potential clients will start their search for a law firm online.

So no matter how many clients you get through referrals, you’re losing 1/3 of your new clients with an inefficient (or non-existent) website.

And you can guarantee that your competition will be signing up these clients before you can even reach them through your other advertising channels.

To convince potential clients to hire your firm, you need to use the right website strategies. These will show clients what makes your firm unique, add value and build trust through informational blog posts, and make it easy for clients to contact your firm on both mobile and desktop.

So whether you need to update your decade-old website or create one for your new firm, keep reading. We’ve got the top strategies for your law firm website so you can finally land your ideal clients and make this the best year for your firm yet.


Show Your Brand

While you want your website to list all your practice areas and which lawyers specialize in which area of law, you need to brand your law firm so that you stand out from your competition.

First, you want to include your logo at the top of your website and throughout it where appropriate.

Using your logo and your brand colors consistently throughout your website builds brand recognition. Examples of where you could use your brand colors include background colors, call-to-action buttons, and link highlight text.

Part of your brand is also stressing why your law firm has an advantage over your competitors. You could do this through a catchphrase or by listing one of your firm’s biggest accomplishments right on the homepage.

It’s a good idea to include an image of your office or your attorneys on the homepage of your site to add a human element to your brand.


Make Your Site Mobile-Friendly

One of the most crucial aspects of designing law firm websites is that it needs to be mobile-friendly. In fact, 3 out of 4 smartphone owners use their phones to search for their immediate needs.

This is especially important if all or part of your target clients are from a younger demographic (35 and under).

Having a mobile-friendly website means that your site resizes to fit the size of the screen it’s being viewed on. This means that a person on any device will be able to view your website without any problems, no matter what model of cell phone or tablet it is.

Keep in mind that Google also prioritizes your mobile site when it crawls Internet search results.

This means that your mobile site needs to be responsive, fast, and valuable to the user so that you can get a good search engine ranking.


Think About Your Audience

All your website design ideas should make it easy for potential and existing clients to use your site.

A great way to do this is to have clear calls to action. An example of a call to action for a law firm would be “call our office today for a free consultation.”

Your call to action buttons should be big enough to see on the page and should be a contrasting color to the background of your website.

You also want to figure out how your website can give potential clients value. You could do this through helpful blog posts, explainer videos, and FAQs that explain legal rules to a lay audience.

You can use Google search to see what kinds of questions your target clients might ask, look at the questions people are asking on online forums, and ask previous clients how they found you.


Focus On SEO

Search engine optimization (SEO) will help your law firm’s website show up on search engine results.

For clients that may not know about your firm, they’ll likely find you by searching for law firms that can help them with their legal problems. You’ll want to show up as close to the top of the results as possible.

For law firms, you’ll also want to focus a lot on local SEO. This means that Google will take your firm’s location into account when someone in your area searches for a law firm in your field.

Local SEO follows a bit of a different pattern than regular SEO, so make sure to incorporate local keywords like your city’s name into your website. You also want to add your website to Google My Business to increase your chances of showing up on local search results.

Don’t forget to include mobile SEO as part of your strategy as well so you can optimize your mobile site.


Make Use of Social Media

You might think that social media has nothing to do with the practice of law, but it can actually help you to increase your reach beyond search engine results.

Good social media sites for law include Facebook, Twitter, and YouTube. You can post helpful legal information and explanations on these sites.

Social media also helps you engage with potential clients and build rapport with them. Plus, when someone likes and comments on your post, then other people will see this in their feeds and learn about your firm.

Make sure to include links to each of your social media accounts on your website so existing and potential clients can follow you. You also want to link back to your firm’s website on each of your social media accounts.


Use These Website Strategies To Grow Your Law Firm

The right website strategies can help you stay on top of marketing trends so that the right clients can find you right when they need you.

If you’re unfamiliar with these website strategies, start adding them one at a time and make sure to personalize each to your firm.

Still not sure how to implement these strategies? EliteStart can help. Our branding and website design services can help your law firm discover its unique message so you can find your ideal clients.

Contact us today to find out how we can help you improve your law firm’s online presence.

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