WORK

KNA Structural Engineering

Work

With extensive experience, collaborative spirit and solid values, KNA delivers exceptional structural engineering design solutions while honoring tight budgets and aggressive deadlines. This prominent company in the A/E/C sector needed a refreshed brand expression to convey the depth of their expertise and to differentiate the firm from its competitors. 

With extensive experience, collaborative spirit and solid values, KNA delivers exceptional structural engineering design solutions while honoring tight budgets and aggressive deadlines. This prominent company in the A/E/C sector needed a refreshed brand expression to convey the depth of their expertise and to differentiate the firm from its competitors. 

With extensive experience, collaborative spirit and solid values, KNA delivers exceptional structural engineering design solutions while honoring tight budgets and aggressive deadlines. This prominent company in the A/E/C sector needed a refreshed brand expression to convey the depth of their expertise and to differentiate the firm from its competitors. 

With extensive experience, collaborative spirit and solid values, KNA delivers exceptional structural engineering design solutions while honoring tight budgets and aggressive deadlines. This prominent company in the A/E/C sector needed a refreshed brand expression to convey the depth of their expertise and to differentiate the firm from its competitors. 

Objective

In an industry where engineering services are difficult to distinguish, we uncovered KNA’s unique value-based approach to projects, attractive company culture and commitment to higher standards.

KNA’s new logo and tagline, “integrity built in,” emphasizes the fact that their design is critical to a building’s safety, aesthetics and longevity

Integrity

built in.

KNA’s site expresses their value, collaborative spirit and promotes them as a leader in the structural engineering space.

The beautifully redesigned collateral pieces were influenced by the repositioning work, highlighting KNA’s vibrant brand and its exceptional architectural achievements, while effectively communicating its unique value proposition in structural engineering.

KNA is now equipped with a strong brand and website that has already driven positive business outcomes, including an influx of job applicants and new project opportunities.

Eileen Magno

Principal, Architectural Historian, Heritage

“EliteStart was able to help us breathe new life into our very dated website. Ryan and his team are passionate and committed with what they do. They really listened and worked with us in the design process while reaffirming and strengthening our core values and enhancing our specialized traits. We are pleased with the results and only wish we came to them sooner.”

Chris Ross

MindFlow

“This was a “home run.” EliteStart brought life to the entire experience we want our clients to have with us. It’s working… business is brisk and we use the brand strategy everyday.”

Catherine McCullough

President and CEO, McCullough Landscape Architecture

“EliteStart has been able to show us that is it is very effective to have a strategy for social media and content marketing. We have doubled the visitors to our website over the last few years. They knew what types of relationships we have with clients and how the process works with our industry. Everybody is very likable there and very easy to work with. I really do enjoy working with EliteStart. We have been extremely pleased with the results.”

Rick Arias

Principal Architect, PCH Architects

“Under our new leadership and along with our dedicated, loyal staff, the journey was made easier with EliteStart guidance and objectivity. The compliments we’ve received from clients and friends on our new logo, company colors, our brochure, and the marketing copy our company now “wears”, have been wonderfully inspiring.”

Scott Griffith

Principal | Partner, SGH Architects

“It was important for us to engage EliteStart to help better define our culture and our brand. We had ideas of what we wanted to do, but not how to actually do it. I knew it was important to get help from a professional who really understands the process better. We needed to make sure that we were heading down the right path. They have been great in meeting our goals, by developing a better website and guiding us with the best language to get our message out.”

Greg Beard

Principal, Westberg White Architecture

“Working with EliteStart gave us great insight into formulating our brand position and strategy. The website design is fabulous and has helped us with business development. The Brand Book and Style Guide they produced also helps our marketing department keep everything looking great.”

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