WORK
SGH
Architects
Work
EliteStart was tasked with developing a positioning strategy, identity and story that would communicate the newly formed firm’s brand personality. After years of working for large companies and uninspired by the work they were doing, three architects established their own company where they would lead projects and champion great work.
EliteStart was tasked with developing a positioning strategy, identity and story that would communicate the newly formed firm’s brand personality. After years of working for large companies and uninspired by the work they were doing, three architects established their own company where they would lead projects and champion great work.
EliteStart was tasked with developing a positioning strategy, identity and story that would communicate the newly formed firm’s brand personality. After years of working for large companies and uninspired by the work they were doing, three architects established their own company where they would lead projects and champion great work.
EliteStart was tasked with developing a positioning strategy, identity and story that would communicate the newly formed firm’s brand personality. After years of working for large companies and uninspired by the work they were doing, three architects established their own company where they would lead projects and champion great work.
Project Highlight
“Serious fun” captures the essence of this brand, powered with lighthearted language, a bold green and gray palette, accompanied by playful LEGO® characters and graphics.
Brands are born with our Brand Quest™ assessment, during which we learned about the sparkle and substance of SGH Architects.
The Art of communication is the language of leadership
The firm’s creativity and energy are communicated with regular updates of great project photography, social media and blog posts.
Strategy meetings, interviews, competitor research, SWOT and a team-building workshop aligned the staff with the partners’ vision, values and purpose.
SGH Architects continues to grow, hiring
talented staff to keep up with their projects and its
large backlog of work.
