WORK

MindFlow
Design

Work

After ten years in business as generalist in industrial design, MindFlow Design shifted their business strategy to specialize solely on medical devices. The company needed to better align their brand and messaging to attract new business in the development of medical devices.

After ten years in business as generalist in industrial design, MindFlow Design shifted their business strategy to specialize solely on medical devices. The company needed to better align their brand and messaging to attract new business in the development of medical devices.

After ten years in business as generalist in industrial design, MindFlow Design shifted their business strategy to specialize solely on medical devices. The company needed to better align their brand and messaging to attract new business in the development of medical devices.

After ten years in business as generalist in industrial design, MindFlow Design shifted their business strategy to specialize solely on medical devices. The company needed to better align their brand and messaging to attract new business in the development of medical devices.

Objective

Using our Brand Quest™ process, we held mind mapping strategy sessions to develop their Brand Profile and new messaging. The Living Lab™ was named, a place and a process where they test user-experiences for the devices they design.

A content marketing review and competitive audit analyzed MindFlow’s current position, followed by recommendations on how to best communicate to their target audience.

Mindflow Design develops breackthrough medical devices that improve the health of people at home, hospitals, and everywher in-between.

Creating a strong brand foundation to meet 

Mindflow Design business objectives.

Branding is the solid foundation and the 

groundwork that procedes everthing. Articulate your 

compagny’s vision, culture and attributes.

“This was a “home run.” Elitestart brought life to the entire experience we want our clients to have with us. It’s working… business is brisk and we use the brand strategy everyday.”
Chris Ross
Principal, MindFlow Design