8 Factors to Consider When Designing a Logo

Graphic Design, Branding Ryan | December 27, 2021

Are you having a hard time designing a logo? If so we are here to help by giving you the best tips and things to consider when creating a logo so you can create one that sets the client apart from the competition. To see what our factors to consider are keep reading below. 


1. Know the Needs and Goals of the Business

Before designing a logo you should do some research. This research should be extensive and focus on the needs and goals of the business. 

You should be able to evaluate the brand and know what services they are providing or want to market. From there you can implement these things into the logo.

For example, if the client is selling food you may want to incorporate red. If they're selling pet supplies you may want to show a pet playing with a toy and being elated.


2. Black and White Isn't a Bad Thing

Sometimes when designing your logo you may become infatuated with finding the perfect color palette or even the best font and size. This can be an overwhelming process for both clients and designers so we are here to help make the color decision easier.

If you find that selecting the right colors is near impossible then we suggest going with black and white. It may be simple but it can help you to look at the overall design and not get caught up in the color scheme in the beginning.

After designing everything and making the logo perfect you can go back and put colors in. You may even realize that black and white makes your logo stand out more than any color scheme. 


3. Forget Trends

Just like anything else in the world, there are trends that come and go. With logos, design trends come and they go just as fast as they blew up. 

If you're considering a popular design trend to be used with your logo you may want to skip it. It's essential for your business to keep up with the latest trends but you shouldn't rely on them. If you do, your logo and business may become dated more quickly than you wanted it to.

Instead of going with a trend go ahead and tap into your imaginative abilities. Think of an idea that's unique and will stand out from what everyone else in your niche is doing. 


4. Keep Scale in Mind

With any logo design, the aspect of scalability is an important part. This is because your logo will be on everything from promotional items to social media posts. This means your logo must look good at various sizes.

To make sure your logo is top-notch and will look good on anything you slap it on go ahead and do a couple of test runs. Place your logo on different things and see how it looks. 


5. Minimalism Is Good

To have a unique logo that stands out from the competition doesn't mean it has to be visually complex. In fact, you should avoid complex logos and go with a minimalistic design.

Having a minimal logo will make your message clear, clean, and easy for any customer to understand. In this case, less is more and the more elements that are added to your logo the more confusing and complex it becomes. 


6. Think Outside of the Box

When creating your logo you should have the goal that the finished product should be memorable and tie into your brand's value. If you think differently and try to be innovative you will be able to come up with a unique design that's never been used before.

To help get your creative juices flowing you should experiment with different styles and even use negative space. Even try to consider telling a story or hiding things within your design.


7. Make Sure It Has a Core Concept

What makes a powerful is the meaning behind it. A great logo should convey meaning and express the values, message, and vision of your brand.

This means your logo should be memorable and easy to recognize. This can be done by having a core concept with a simple message.

But, you don't want to fall into the issue of showing exactly what your business does. For example, if you sell cars you don't necessarily have to have a car in the logo. You can use things such as car parts or even a car accessory. 


8. Make Sure It Has Visual Appeal

Your logo is a potential client's first impression. If your logo is poor or confusing it may not appeal to a client and even lead them to not trust your business.

You will want a logo that's easy on the eyes and is consistent. As your logo becomes recognizable you won't want to change it. Your logo should be timeless and appealing enough that it won't need to be changed later.

Also, you should think about how your logo is going to look on different mediums. It should be appealing to look at on products as well as social media. 


Now You Know What to Consider When Designing a Logo

We have given you a list of the top things to consider when designing a logo. From making your logo look good on different mediums to having one that's easy on the eyes you're sure to have the best logo in the business. For more design tips and information be sure to check out the rest of our website.

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